Given a new strategic visioning from CEO Valrie Hermann, and exploring the nature of the story between designer and heritage for Gucci | Yves Saint Laurent, Girvin was consulted to examine evolution and legacy.
From the heady visioning of Monsieur Saint Laurent, to the sexual potency of Tom Ford and the emerging new looks of Stefano Pilati, Girvin and the YSL leadership team | NYC cohered current objectives in BrandQuestš sessions on 57th street, to identify visual and textual creation, brand evolutionary strategy to the future, conceptions of the YSL brandstory - past and present - and retail expressions for presentation in Paris.
"Just to let you know that the work you did in phase two is breathtaking and completely on target."
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