Girvin partnered with the founding leadership and creative directors of ArenaNet, an international gaming design group, to build on the visual legacy of a massive game engine modeled on global persistence — a wide open game-world that advances beyond the instanced zones of the first design system, the original Guild Wars.
Girvin has thrived — and designed — for decades in the extraordinary, the enchanted, imagined environment as a place of design marvelment; since the beginning, it is the practice of creating branded, integrated designs — telling stories – that reside in the place of imagination, entertainment and the celebration of the magical.
Games, and their worlds, must captivate — so too, their brands. The designers, the world builders, the engineers of interaction — slowly they shore up the perimeters; it’s a layered universe that is — increasingly — without barriers, extending out, further and further; and living live in the universal spirit of a digital, artistically rendered, painterly imagining.
Girvin built strategy for the evolution of the brand, personality and BrandCode®, as well as the identity, brand style guide and merchandising program. Show linked application for the video.