The Habit Burger, a predominantly Californian, highest quality, quick-turn food service restaurant group, needed help in repositioning itself in a series of expanding locations.
Girvin's team developed a series of strategic initiatives, derived from the collaborative BrandQuest® encounter engineered with leadership from Habit Burger. The outcomes lead to a grouping of potential directional shifts, a new strategic orientation, and emerging new visual treatments currently in explication, in all locations.
"Thank you so much... we made tremendous progress... extracting the essence of the Habit brand."
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