InFocus is one of the largest producers of projection media equipment in the United States as well as internationally, with a corporate product positioning that is wholly based on this line of technology. The leadership and marketing teams came to Girvin to explore and redefine their brand positioning and strategic intentions in terms of marketing messages and the actual layering of textual content for their differing target market sectors.
Girvin engaged in a leadership BrandQuest® development exercise to collaboratively engineer a new personality and expression for the marketing that ranges from new writing styles and voice, to new visual language that created a refreshed marketing power to drive new collateral messaging as well as site applications for internet expressions.