Girvin was asked to define and delineate the essence of the Nu Skin Enterprises umbrella positioning and the Nu Skin brand with the introduction of a new aging inhibitor product set grouping. We explored the brand history, storytelling, dimensions of action, possible tactical pathways and user experience which is part of the Nu Skin legacy, as well as emerging change and evolutions in substantial Asian expansion initiatives.
Studying and organizing personality, character and cultural expressions for both North American, European and Asian markets and Nu Skin positioning and ethnic applications led to creating innovative proposed packaging grouping concepts, form development, naming solutions and related creative brand building marketing offerings. The entire consulting effort was strategic and ideation-based in focus.
"...I have always remembered my Girvin experience. So much so that I would like to talk with you about an important new branding challenge..."
;){kind=link}