What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the...
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or...
There is a legend, and there was once a mere story, about the Old American West — one that has transfixed the world. Who’s not compelled to admire some part of that storytelling? Or know some...
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most?...
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer...
Exploring the concept of an emerging dark luster in design, it might be more so about the exhausting confusion and difficulties of the present market — and the swirling chaos of the near...
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m...
Or, how I’ve loved the Western Film — as a story concept — since I was a child. A couple of weeks back, I went to see No Country for Old Men in NYC. A.O. Scott reviewed it:...
The raven as the icon of black beauty, primordial intelligence, mystery and the old ones. RAVENS AS THE DARK STORYTELLER, THE MYTHIC BLACK RAINBOW. Is the etymology of corvid derived from the...
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears?...
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