Search results for: storytelling
by Tim Girvin | Concepts, Storytelling | May 24, 2016
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding ley-line of the promise — the mission of the everyday. I’d offer a theory of the narrative cloud — the stories that... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures, Storytelling | Jan 14, 2022
EARLIER, WORKING WITH BRYAN ALLEN AND NANCY GOLIGER—THE CREATIVE LEADERSHIP AT PARAMOUNT—I WAS ASKED TO ADVANCE THE BRAND IDENTITY STORYTELLING DESIGN AROUND THE FILM “LARA CROFT TOMB RAIDER.” 2 We worked on both Angelina Jolie properties, under Simon West’s... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Sep 1, 2022
IN THE HISTORY OF GIRVIN’S THEATRICAL BRANDING, THERE’S A STORY IN A STORY, A DESIGN INSIDE A DESIGN, A LAYERING OF INTENTIONS INSIDE THE OUTREACH. Working around the notion of illustrating a certain trail of cinematic storytelling, as a theatrical branding design... Read More
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr.... Read More
by Tim Girvin | Artists, Concepts, Cool People, Motion Pictures, Storytelling | Nov 22, 2016
There is a legend, and there was once a mere story, about the Old American West — one that has transfixed the world. Who’s not compelled to admire some part of that storytelling? Or know some rawhide narrative, that has been shared — campfire round, out on the Range,... Read More
by Tim Girvin | Brands, Storytelling | Jun 15, 2021
SOMETIMES YOU GO BACKWARDS IN TIME TO GO FORWARDS TO THE FUTURE. AND THE SYMBOLISM OF THE INTERLOCKING CHAIN OF MANY STORIES FORMS THE TRAIL OF A TALE, A NARRATIVE THREAD—WHICH COULD BE FROM THE PAST, WHICH COMES TO THE PRESENT, WOVEN IN THE INTERLINKED... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Aug 25, 2022
VISUALIZING INFORMATION AS A STORY In a recent grouping of discussions, with a late 19th century-influenced designer, innovator and color theorist, we talked strategy and the tiering of information—in her brand-building around the presumptions of color gravity: the... Read More
by Tim Girvin | Concepts, Places, Storytelling | Sep 25, 2014
There is the sign, which is a way — a tool to explain process and direction, to instruct, to mark, to place: made. The Ace Hotel, Expressed Metal Plate But to the notion of place-making, how that sign is made, gesture or stone, or cut metal, wood can tell a layering... Read More