by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the...
by Tim Girvin | BRAND MYSTICISM, Brands | May 12, 2021
YOU AND YOUR STUDY OF THE BRAND THAT YOU OWN—WHAT IS YOUR WATCH? EVERY GOOD BRAND AGENT IS ON THE SURVEY FOR ACTION, ANALYSIS, COMMUNITY AND RELATIONSHIPS, TRACTION AND SALES, INTELLIGENCE AND KPIs. S E N T I N E L F O R T H E B R A N D Looking out: over the...
by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 14, 2021
WHEN I CONTEMPLATE BRANDS, THEIR RECOGNITION, IT’S MOSTLY ABOUT EMOTION AND MEMORY: “I KNOW THAT BRAND, IT’S RED.” OR IT’S BLUE, VERMILION, OR YELLOW. MOST IMPORTANTLY, IT’S UNFORGETTABLE. COLOR, OF COURSE, IS A KEY MNEMONIC. Working with a team recently, we were...
by Tim Girvin | BRAND MYSTICISM, Incubation, Storytelling | Dec 16, 2020
BRAND OBSERVATIONS, PARTICIPATION IN WATCHFULNESS. In the past, in my observations of brand experiencers, it has been a long journey—and a string of compelling notations of learnings about people and how they relate to brands. I think back to my beginnings, working on...
by Tim Girvin | BRAND MYSTICISM, Concepts, Motion Pictures | Sep 2, 2020
THE QUEST AND THE QUESTIONING OF BRAND: ITS PLACE, THE EXPERIENCE AND TOWARDS INTENTION AND DIRECTION. IT LIES IN THE JOURNEY FOR SOLUTIONS, CREATIVE PATHFINDING, CREATIVE CARTOGRAPHY, AND SOLUTION CONSTRUCTION In everyone’s life, there’s a quest to find answers to...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 24, 2020
EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one, the course of the last number of years since...
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Storytelling | Jul 15, 2020
The Ecology of the Forest as an allegory for community, audiences and customers. We spend a lot of time studying people—watching them, listening to them and studying them in use contexts wrapped around brands. We look at how people use things, bring brands into their...
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jun 24, 2020
The soulful pathway, brand journeying—studying the modeling of the deep space of branding, metaphors, storytelling and innovations in a time of change. Everything’s changing, as well we all know. Life speed—living accelerates and complicates, death speed—death and end...
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising...
by Tim Girvin | BRAND MYSTICISM, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In...
