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Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

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Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS | GALLERY III
THE STATE OF WOWNESS*

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

IN THE NATURE OF SEEING, THERE ARE DIRECTIONS – THE VECTORING OF PLACE AND SITE, SIGHT SEEN AND UNSEEN. BUT IT DOES COME DOWN TO THE LOOKING – AND THE LISTENING IN THE LOOK.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

AS ONE STUDIES ANYTHING, THERE IS THE REACH BACK TO THE SENSE OF SENSING IN THAT SIGHT, THE INSIGHT IN THE BEAUTY OF WHAT HAS BEEN MADE. THE PROFUNDITY OF SOME PLACES — IS THAT THERE IS A BRIDGE TO THE SIGHS OF SIZE — MAGNITUDE.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

THE POETRY OF THESE MASONIC STROKES, THEY CURVE AND CURL UP INTO THE LIGHT — LIKE, LYING IN SOME SAND BUILT CHAMBER, FAR BACK IN THE EARTH, WHILE THESE GRASSY FURLING BEAMS OF ROCK REACH UP, HOLD EACH OTHER.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

IT DOES COME TO THAT, THE HOLDING OF PERSON PLACE. ARE YOU AWED?
OR IS THERE A MIX BETWEEN THE AWE, THE AH?

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

PATTERNING THAT LAYERS IN STORY ON STORY ON STORY — UNTIL, ONCE AGAIN, YOU MOVE BACK INTO THE LABYRINTH OF THE LIBRARY AT BABEL — AND THE ALEPH EMERGES, AS YOU REST ON THE FLOOR, LOOKING BACK INTO THE DEEPEST RECESSES OF YOUR MIND IN MEMORY.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

BACK THERE, AT THE END OF THE ARRAY OF CURVES AND ARCS — ARCHES REVEAL A DOORWAY TO SOMETHING BEYOND — WHICH IS HERE, BUT IT’S ALSO:

OUT
THERE.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

UP THERE.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

AND SEE INFINITY.

LOOK UP, LOOK OUT | PRINCIPLES OF ABOVENESS

WOW.

Tim
….
GIRVIN | WEAVING BRANDSTORIES
CROWD MIND | EXPERIENCE DESIGN | MEMORY STRATEGY

*I think about wow[ness] as a state of exhalation, that moment when something is seen, discovered, in scene sensed, that demands surprise, alarm, captivation in beauty. The shock of the beauty full, newly discovered — that is wowness.