by Tim Girvin | Concepts, General, Places, Scent, Storytelling | Aug 2, 2011
THE TOUCHPOINTS OF FRAGRANCED PLACE: MIND, MEMORY AND THE SENSATE AMALGAM In working with gardeners, I note that they are different people. There’s something about them, that suggests the touch of plantlife — that growing content and contact means...
by Tim Girvin | Artists, Brands, Concepts, Cool People, Storytelling | Aug 1, 2011
L E A D E R S H I P M A G N E T I S M In the modeling of a group of people, there is invariably a “power pole.” Working with people, I look for that energized place of energy. Who’s there? In the clustering of people, there is the layering of the...
by Tim Girvin | Brands, Concepts, Retail | Apr 15, 2011
Brooklyn microshops — a complexity of sensorial engagements | Girvin photography Brand soul placement, finding the applications of presence in impression and experience design. I’d given a talk, at an international retail design forum at Starbucks...
by Tim Girvin | Concepts, Retail | Nov 1, 2009
Exploring tiny market communities and micro retail — small shopping is beautiful While I’ve (and the Girvin team) had the chance to work on some of the largest retail groups in the world, namely Sogo&Seibu Co., Ltd. (Millennium Retailing) and their...
by Tim Girvin | Brands, Concepts, Trends | Oct 26, 2009
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a...
by Tim Girvin | General | Sep 6, 2009
Every brand is designed by a human; and built for a human, yet we don’t often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it’s less about the proposition of being merely a business...
by Tim Girvin | Brands, Concepts, General | Aug 26, 2009
Exploring the construct of brand, community, enterprise and the work that we do. I’ve been a designer for a long time; and working in the creative space is in my blood. My mother was a painter, an artist in every sense of the world, the word. My father is a...
by Tim Girvin | Cool People, General | Oct 12, 2007
Over time, if you can imagine it, I’ve known women that pursued the Nellie Cashman award kind of like a sweepstakes, sort of like a takeover strategy. “How can I acquire that?”. Really, not kidding. But what I’d offer is the sincerest form of...
by Tim Girvin | Cool People, General | Sep 4, 2007
Hi and good morning. Starting off, after the absence of Labor…day. Welcome back! —- Here’s a story about a story. The thing that I believe in, personally, is that it’s sometimes hard to imagine that small things really matter — but they...
by Tim Girvin | Artists, General, Places | May 25, 2007
Madison Park | NYC. 5.22.07 11.23pm People have asked me about the occasional address that I close mails with — TSG | madison park | NYC. What’s that, they say? Are you in a park? Well, sometimes yes. Girvin | NYC is located on 26th + Broadway, just off...