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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: The Symbolism of the Axe

Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that...

Blog: POWERPOLE

L E A D E R S H I P M A G N E T I S M In the modeling of a group of people, there is invariably a “power pole.” Working with people, I look for that energized place of energy. Who’s there? In the clustering of people, there is the layering of the...

Blog: KNOTWORK

(Girvin) Himalayan mountain protective talisman THE TALISMANIC STRING Coming into the office in Seattle, on one wall there is a string of talismans; they’re arranged — as a threading, running from the front of the office, the opening door, to the entry...

Blog: THE METAPHOR OF THE LIGHTHOUSE

Exploring symbolic design strategies in the making of place: experiencing deeper meaning in architecture The granary, the watchtower, the guiding light — metaphors of transition for 2010>2011 Over 40 years of working as a designer, I’ve been thinking about...

Blog: The Symbolism of the X

What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. Girvin imagery | screen or site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...