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THE FOUR STROKES OF THE APOCALYPSE: #

THE LEGENDARY SYMBOLISM OF THE HATCH MARK, THE HASH TAG, HATCHING STROKES AND THE UBIQUITOUS

#

DESIGN THINKING, ARCHETYPES AND ALLEGORY.

In a manner, this speaks to the symbolism of place, that was just my journey this past week in Boise, ID — talking then to the Boise AdFed group at a luncheon encounter about rethinking brand as a holistic environment — even if it’s not “built,” per se, but rather as a spherical and wholly sensationalized experience in storytelling and touch, harmoniously synchronized from the soul of the brand out to layers of engagement.

THE FOUR STROKES OF THE APOCALYPSE: #

I was walking the beach near my studios and found the above mark,
cross-hacked into a log,
the proverbial “pound” or number sign.
And I wondered about it.

“When this type of mark is made,
what meaning could it imply?”

As a symbologist (yes, an invented word for a scholar of symbols).

I’d suggest that the study ballistic toss of the symbolon — the hurling of deeply-framed ideals is the questing for the kernel of the original idea and patterning in consciousness whether that might be experienced as a visual, textual, physical or psychic momentum. To study symbology is a perpetual listening —
that leaning in to hear, absorb and know more.

The deeper you go, the closer you are to an answer.

But that answer might be one in many.

Looking at the hatch mark device, its actual drawing, what does it say to you?

Thinking along the line of
a symbolic statement in a mark,
you might look at that and think: “container” or box.

THE FOUR STROKES OF THE APOCALYPSE: #

In Chinese, for example, a character variation on that, so-called gjing — is “well.” And that means a well in the context of an opening, like a mineshaft, that leads down to “something.” Could be water, could be mineral. Usually, a defining adjectival character will clarify what kind of opening it is. With a dot in the center of the cross-marked strokes usually connotes water.

gjing: well

In this instance, specifically, a square well:
THE FOUR STROKES OF THE APOCALYPSE: #

So in extending that exploration to our graphical history, what might it mean?
It is probably unlikely that anyone could actually point to an archetypal or symbolical origin to the device, but given its original intention, as a numerical sign, one might infer that its history,

THE FOUR STROKES OF THE APOCALYPSE: #
like the notion of hatching lines to count cattle or other possession, is about numeration and counting.

THE FOUR STROKES OF THE APOCALYPSE: #
Football savants know that hash lines speak to the specific calibration of the field, as measures of advancement in the course of play.

THE FOUR STROKES OF THE APOCALYPSE: #
Cross hatched drawing technique in
an engraved rendering by Albrecht Dürer

Artists know that hatching refers to a drawing technique, forming a sensation of mass and form in the layering of longitudinal and latitudinal strokes. That persistent stroking might be relevant to the multitude of marks,
since “hash” is an etymological expansion on “hatch.”

And all of them are tied to “hacking” and hatchet. As in the hatched hash-tag in the opening image at the top of this blog, that marking technique, making hash-marks is aligned to counting.

Why then would the hash mark be linked to the hash tag?
Seemingly, a random moment of inspiration, as noted by Heather Brown:
It all started back on Aug. 23, 2007 with a tweet by San Francisco
techie and former Google developer Chris Messina.
He wrote on Twitter, “How do you feel about using # (pound) for groups.
As in #barcamp [msg]?

“It was one of those things where I had so many haters in the beginning that I thought this thing would never pick up,” he said in a recent interview with WCCO-TV. “But, secretly, I sort of felt like, ‘Come on, guys, this is the simplest thing that could work.’
At first, Messina said he was dismissed by most in the tech
community, including Twitter.
People were like, ‘that’s weird, that’s kind of dumb.’ You do whatever your things is, and we’ll keep complaining about the problem,” he said.
He came up with the hashtag to find an easy way to bring together people discussing the same topic online.

He chose the # symbol because it was an easy keyboard character to reach on his 2007 Nokia feature phone
and other techies were already using it in other internet chat systems.
I didn’t need to invent something new,” he said. “This is good enough. I’m going to go with this.
Two days later, another techie, Stowe Boyd, suggested the # symbol be called a hashtag.
It just sounds catchier,” said Messina.

Thinking to archetype, in the original founding ideal —
the number or pound sign —
the hashtag becomes a kind of containment,
as Messina puts it, of
a shared community,
a gathering-in,
gathering round
— to the well of new ideas.
A portal to the newly found.
And, in allegory,
to the well, the refreshed.

Tim | GIRVIN Phoenix, AZ Workplace
…..
G I R V I N | SOCIALITY + MEDIATION
DESIGNING BRAND STORYTELLING IN HYBRID MEDIA
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