WORK WITH US

LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

7 | 9 | 07

The New York Times | explorations of the new edifice.

nyt1.jpg
nyt2.jpg

I went to check out the New York Times new building. It’s not all theirs, of course. But, it’s new.

The structure was created by Renzo Piano — I’ve long admired his work. Since Pompidou Centre. There’s a discipline to the geometric precision of his expressions. I sense compromise. It’s like he had the charge to stylistically frame things, then — okay, that’s enough.

Like things have been pared back, somehow.

There are other challenges — it’s not done, as of yet; there are lots of items on the seeming punch list. Who’s in charge of that, anyway?

nyt3.jpg

Security is slow. And the character of the details of who’s actually going in, or out, would be rather minimally supervised.

My reference tag, to entry — rather nondescript. V for visitor, I’d suppose?

nyt4.jpg

I’m getting the character of Renzo outside-in reflections —
nyt5.jpg
nyt6.jpg
nyt7.jpg
nyt8.jpg

Genzler’s done the interiors.

nyt9.jpg

The palette is tuscan — but delicate. I don’t imagine it surviving for long, wall scraping and floor scratches are already in evidence. Wall treatments are polished cementex, buffed.

The cafeteria is robotic

nyt10.jpg

in character. It will last — forever.

Everyone seemed amused by the elevators — push a button, and you are directed to a bank opening. But you’ve got to be on your guard, they come and go…

nyt11.jpg

Punch lists will be slowly resolved, I’m sure. Some details I find amusing. These, for example.

nyt12.jpg
nyt13.jpg
nyt14.jpg
nyt15.jpg

The Times will surely roll on — and I’ll read it everyday, anyway.

nyt16.jpg


Tim Girvin
https://www.girvin.com