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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

THE RISING CURL OF A WAVE STARTS AS A QUIETING PEBBLE DROP — THEN IT WHISPERS, RIPPLES OUT — ONWARDS. MURMURING, THERE IS A TREMOR — AND NOW IT’S A WAVE. TREND ON — TSUNAMI UPLIFT.

THE RIPPLING | WAVES OF INNOVATION

Waves curl as a spectacular metaphor — just in their very movement, analogous to repetition and continuity, but in the swirl and curve of their sinew, they tell so much about the ground that they cover — what they hide and what they are rolling over — what pushes them, what wind blows them forward — what of the moon and her cycle, what gravity calls them forward?

THE RIPPLING | WAVES OF INNOVATION

I sit out there — the farther reach, looking for waves — but interestingly there’s another question too,— and I study the arc of them for prospect — is what they mean? A wave is a mass of water — an energetic force, a rally of Joules, and it arcs up, rearing its story and you can consider what it’s trying to say.

More keep coming.

Don’t lose focus. Watch what comes.

THE RIPPLING | WAVES OF INNOVATION

But that’s the rippling — that’s the story underneath and that’s the trend that lies in hiding.
It might roll over you before you see it, before you read it properly.
Might be a tiny and quiet movement, or it might be a bigger clip that comes over you.
But knowing how to read the waves,
watching the curl of their telling,
that’s the key:
grasping scale and import,
curve and mass.

THE RIPPLING | WAVES OF INNOVATION

Sometimes, diving into the wave, you’re searching for insights, ideation and solution-making; you’re looking to break knowledge sets, shatter paradigm and search out the new — because you’re riding that board yourself, into the chaos of forceful ideas, impactful generation — the search for the new, the deep, the undiscovered rip.

B R A I N S T O R M I N G = W A V E S T O R M I N G

Dig in, dive: find your own waves.
And make them.

In the past, [1943 / Burbank] there was a team that built a remote, offsite-working, brainstorming and product innovation model called the skunkworks. Supposedly, the origination of the skunkworks concept is Lockheed [Corporation] and Martin Marietta. If anyone, on the design front, has the capacity to build a new innovation lab model [remote or otherwise,] that’s genuine, it would be IDEO.

We’ve had some connections with the IDEO team through links to and conversations with the CEO of Steelcase — and now, amazingly, the CEO of Ford Motor Company, James Hackett a partner brand; and direct links to IDEO and their presence at TED, as presenters, our conversations with IDEO | NYC + London creative director, Paul Bennett; earlier, London — Bill Moggridge; and links at TED to Tim Brown and David Kelley.

IDEO’s spectacularly collaborative
and inspired culture builds
amazing people and ideas.

Their apex stone is truth — what they preach, they practice, what they write and theorize, they implement — what they say, they believe — and will apply to the core of their business and client needs.

The key challenge is sustenance – and truth-building [the most beautiful ideas don’t always have a retainer floating them — month to month; it’s one thing to suggest that “an innovation lab is being created, run…and it’s another to presume that the staying power, in genuine contributions and results in implementations — and longevity of the ongoing creative attention — will be sustained.

So you need more support to roll — your wave machine of innovation.

IDEO, with Steelcase’s added stance near the brand has bolstered the realistic actualizing power of that concept — incubation and innovation flow forward and out into the market.
Worth watching, this story.

IDEO Launches A Start-Up Incubator
(But Don’t Call It An Incubator
)

THE RIPPLING | WAVES OF INNOVATION

Apple. Samsung. Procter & Gamble. OXO. Walgreens. Ford. Toyota. 3M. Design firm IDEO has done work for them all in their 21-year history, a go-to service for the richest companies in the world–and…
fastcodesign.com.

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THE RIPPLING | WAVES OF INNOVATION
THE RIPPLING | WAVES OF INNOVATION
THE RIPPLING | WAVES OF INNOVATION

The Lockheed Martin Skunkworks logo:
THE RIPPLING | WAVES OF INNOVATION

tim | osean surf & design studios

THE RIPPLING | WAVES OF INNOVATION

WHY BRANDS ARE LOVED:
Girvin strategies of memory +
enchantment = audience engagement
http://bit.ly/h9kJdW