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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Tumble

I was thinking about the right ideas, that come from the tumble of those that try, but fail. Those that stumble, and find. These that jumble and arrive at the new.

There is tumble, stumble, jumble — and topple.

They’re interrelated.

Long back, working with a team of scientists, they’d offered that the ideas come when teams of investigators are continuing rattling and railing at the same challenge — yet, perhaps, they’re coming at that challenge in the same forum, over and over. There’s something right there, but it needs to be pushed over the top.

Then there’s one, or a series of minds, that somehow pop past the challenge or evolve and tinker against the notion of disrupted solution finding to another tier, another plateau of evolution. That evolution becomes something else.

In the patterning of the work that you’re doing, you might find a thread that relates to how you’re moving through the plaited knotwork of being. There are threads — but, like the knots [the complications] of challenge, they will entangle and flip the movements; sights and insights are tumbled. The wrong string, crossed, wire tripped, balancing thread lost — and you [or your team, your enterprise, your brand] are stumbling, tumbled — toppled.

First, it’s right to recognize the thread of being in the who that you are — pardon the personal allegory — but these questions might be asked in a far bigger way to the nature of brand. That threading is the string of the patterning of what’s important and what will be held by you, your team, others that embrace the challenges that you face and the solutions that you offer.

But the journey of the knot-tied, the string laid, the stumble of the tumble, the staggered jumble — there are two things to contemplate.

One:
It’s in the railing towards the solution that the knot work — the tumbling and un-stumbling that will be the making of the next stride — moving into the new day, the new year — it will be about the stumble, the tumble, the surprised jumble. A good start is a tumble.

Two:
In the tumble, there’s something about being turned upside down, jumbled in the new seeing, that allows for one to perceive answers in a new way. Ever answer is a question turned upside down — it’s a jumble of the query.

It’s worth mentioning, in the beginning of anything, that the word start comes from an aligned etymology — to “fall.”

(s)Tumble, to the new — 2012.

TSG | PALM DESERT, CA
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