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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

GIRVIN | Strategic Branding & Design | San Francisco

WHAT ABOUT STEVE JOBS, NOW GONE, AND APPLE?

PRODUCT DESIGN, CAPTIVATION AND THE APPLE SIGNATURE

I was talking to a young engineer about the principled ideation of Apple industrial design;
that certain details are not only innovative not only in terms of product design creation
they didn’t exist before; or
industrial design, the beauty of their detailing, or further,
the invention of their manufacture, how they’re made,
like carving computers from a single piece of aluminum.
The unibody:

WHAT ABOUT STEVE JOBS, NOW GONE, AND APPLE?

What is the new
promotional strategy,
after Jobs?

WHAT ABOUT STEVE JOBS, NOW GONE, AND APPLE?

Simple, beautiful, elegant.
And perhaps consistent with Jobs’ strategy.
But supposedly a flop.
Contrarians contrast that supposition, based on testing method.

Judge for
yourself.

While it might not be 1984,
or Think Different, the Crazy Ones,
Apple, Designed in California
it’s authentic.

WHAT ABOUT STEVE JOBS, NOW GONE, AND APPLE?

Experience. Feeling.
It’s what matters.

The point to movement will be
all about that: legacy, truth,
beauty in that telling.

TIM
…..
GIRVIN | DECATUR ISLAND STUDIOS | MEDITATIONS ON
THE LEGACY OF STEVE JOBS
& APPLE [+GIRVIN]

DESIGNING IMAGINATION : AND THE TOOLS TO MAKE IT HAPPEN