Search results for: Karl Lagerfeld
by Tim Girvin | Cool People | Sep 2, 2008
Brand, story, environments — what story told? I’ve not met Zaha Hadid, but I’ve had an early connection with her, decades back — and followed her work closely since that time. My first connection with her was working with Jim Olson and his team... Read More
by Tim Girvin | Cool People, Human brands, Motion Pictures, Storytelling | Sep 8, 2010
Exploring the journal, the working process and the act of creative development Guillermo Del Toro | Pan’s Labyrinth I’ve written and spoken publicly in the past about the concept of the journal — the annotated sketchbook — as a place of making... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail | Jul 12, 2010
The proposition of men, designing men’s stuff is an interesting one — from Filson to designer Axes, from canvas luggage to gear that guys want. What’s the pitch? To the general philosophy that there’s a men’s designer consciousness... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Brands, Marketing 2.0 | Dec 31, 2009
$12 Billion gone and running. What next, for Tiger Woods? “He is something supernatural.” – Tom Watson I’ve been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top.... Read More
by Tim Girvin | Concepts, Motion Pictures | Nov 16, 2009
What’s the connection to the notion of world-ending sagas? Why? I’d venture that there’s a fascination with the idea of the end of the world — people are attracted to it — and the question might be: why? Why would the world end —... Read More
by Tim Girvin | Brands, Cool People, General | Feb 2, 2009
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for... Read More
by Tim Girvin | Artists, Cool People, Luxury, Retail, Trends | Dec 14, 2007
I’d worked for Yves Saint Laurent to explore the story in the context or retail design and brand strategy a year ago — working under the leadership of YSL President Laura Lendrum and her EVP | Retail Design, Claudia Cividino. The work was a gathering, a... Read More
by Tim Girvin | Concepts, Cool People | Jul 4, 2009
Kevin Mazur | image.net The death of Michael Jackson and brand, emotion, memory and sales. It’s an unfortunate synchrony that unexpected passage boosts the propositions of the selling of that person. And, of course, this happens time and time again, looking... Read More
by Tim Girvin | Brands, Cool People, General, Motion Pictures, Storytelling | Dec 26, 2008
Motion picture design, identity and historical context: visual propaganda. I first met Mr. Cruise, working with him, and the Paramount Studio marketing leadership team — with Jerry Bruckheimer — for Top Gun. Then, after that, Days of Thunder, working more... Read More
