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Blog: The Shock of Beauty

The shock of the new, the spectacle of surprise Tim Girvin | Spain I like the idea of standing out — something that’s a surprise — it’s a shock. Then again, you probably know that surprise — etymologically, is the prize beyond, it’s...

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Blog: FEELINGNESS

The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...

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Blog: WOWNESS AND THE STATE OF WONDER

THE BRANDQUEST® FOR AMAZEMENT Isn’t it so that we’re all looking for wonderment—that state of surprise and amazement? I was talking to my father about my work—“why are you still doing it?” He retired one year before the age that I am now. I told him that “I’m looking...

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Blog: Wowness | The Condition of Wow

What is wow? Girvin image above: a streetside wow, cast iron, Queen Anne Hill, Seattle. I was writing a proposal and overview for a client. And I used the opening: Wow! That was the first word. I contemplated that, an opening — wow! What is that? I was thinking about...

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Blog: Crafted by Hand

Designing a World: Bears, Children, Wonderment and Michele Clise Ophelia’s World [Ophelia, showing above] Now and then, you get a chance to work on a project, or a succession of them, that might be reaching out to the edge of “what’s that,...

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