Search results for: steve-jobs
by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know... Read More
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Cool People, Storytelling | Nov 2, 2008
This is the first in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. You’ve got to find what you love. Steve Jobs There’s passion here for me. Because I can personally relate to... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of... Read More
by Tim Girvin | Artists, Brands, Cool People, Retail | Jul 25, 2013
PRODUCT DESIGN, CAPTIVATION AND THE APPLE SIGNATURE I was talking to a young engineer about the principled ideation of Apple industrial design; that certain details are not only innovative not only in terms of product design creation — they didn’t exist... Read More
by Tim Girvin | Cool People, Human brands | Oct 6, 2012
Apple I was talking to a group of Japanese design students yesterday at the GIRVIN | Seattle offices, about the idea of the heart of design — and the signature, the personal signing, that any designer will bring to any challenge. The signature is all you. And... Read More
by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010
Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 12, 2009
Apple: Steve Jobs, Applications, App Store and community Indulge me for a moment, would you? Scan this literary framing for a word — below. One word, over time. Think of it as poetry for the instant, prose for the momentous, lines for just now.... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Mar 21, 2010
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What’s behind the i? As an Apple evangelist — a missionary, perhaps — (a student) for me it’s been about the exploration of brand legacy. I go back with Apple,... Read More
by Tim Girvin | Brands, Concepts | Jun 7, 2010
Technology, attunement to content, the iPad and new modeling of computing place. I started writing this missive a couple of weeks back, and it would appear to becoming a reference of increasing topicality. Even today, a detailed overview of the challenges of an... Read More
