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by Tim Girvin | Concepts, Cool People, Trends | Jun 25, 2010
The collaboration of the crowd, inspiration in community, creativity and sharing. As a strategist, as a storyteller, a designer, I’ve been working and circulating the world for 35 years +. But of course, I’ve been living some 20 years beyond that. In the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. [“As You Like It”] I was speaking with a client about the nature of goodness, in the truth of the brand... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 5, 2010
Search and Data visualizations: hunt, gather, search and recognition. WikiLeaks and the storm of misuse of content — and how they look. The visualization of search, the quest for answers and gathered content — are you happy now? WBPaley.com The Map of... Read More
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly... Read More
by Tim Girvin | General | Sep 6, 2009
Every brand is designed by a human; and built for a human, yet we don’t often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it’s less about the proposition of being merely a business... Read More
by Tim Girvin | Brands, Concepts, General | Jul 13, 2009
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 20, 2014
The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what... Read More
by Tim Girvin | Concepts, Cool People | Mar 14, 2017
THE LEGENDARY SYMBOLISM OF THE HATCH MARK, THE HASH TAG, HATCHING STROKES AND THE UBIQUITOUS # DESIGN THINKING, ARCHETYPES AND ALLEGORY. In a manner, this speaks to the symbolism of place, that was just my journey this past week in Boise, ID — talking then to the... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
