Search results for: human brands
by Tim Girvin | Brands, Concepts, Storytelling | Oct 28, 2014
There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign... Read More
by Tim Girvin | Brands, Concepts, General, Luxury, Scent, Trends | May 19, 2008
Meditations on the history of scent, the smoky bridge to good fortune, and luxury in prosperity in Chinese Culture There is a sense of the auspicious that wafts in the long, historied halls of China. That, for centuries, there has been a character of wishful... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 27, 2014
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from... Read More
by Tim Girvin | Brands, Concepts | Oct 1, 2013
WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes... Read More
by Tim Girvin | Brands, Cool People, Designers, Retail, Storytelling | Sep 13, 2012
I was thinking about the bridge between shelf presence, art and content. Earlier in my life, I made a connection with a collective of people that related — gathered round — the work, the inspirations, of a man named Ben Shahn. Mr. Shahn was very famous,... Read More
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like... Read More
by Tim Girvin | Brands, Places, Retail, Storytelling | Jun 5, 2024
Conceptions of Brand-related built environments for storytelling in contextual community. First off, a reference to the Oakley Headquarters—an environment designed and dedicated to the spirit of innovation that drives the brand and the creation of their products;... Read More
by Tim Girvin | Brands, Cool People, Luxury, Retail, Storytelling | Jun 27, 2024
Brands That Live in the Shadow, But Are Full of Light Do you have a brand relationship that is, to your thinking, your personal secret— something special, marvelous, your happily loved and savored place? Is there ever a brand that lives on the quiet side, unknown,... Read More
by Tim Girvin | Brands, Places, Storytelling | Feb 10, 2025
Portfolios, collectible design processions and creating metaphorical gallery experiences. It’s an interesting contemplation to think about brand work, design, and value. Surely there is a lot of conversation about design as a value-inducement to brand propositions.... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling, Trends | Jan 1, 2010
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think... Read More
