Search results for: human brands
by Tim Girvin | Brands, Concepts | Apr 3, 2013
And the implications to brand, strategy and the target It’s been noted that, with the avid consumption and viewership of everything Jennifer Lawrence, the “Hunger Games” and Jeremy Renner’s rendering of “The Avengers” Hawkeye as a... Read More
by Tim Girvin | Brands, Concepts, Designers, General, Storytelling | May 17, 2012
Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so... Read More
by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any.... Read More
by Tim Girvin | Brands, Cool People, Luxury | Oct 18, 2007
The point, to the discussion, our talk, our sharing — is really simple. Is luxury, really, luxury? Or merely smoke? Where’s the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the... Read More
by Tim Girvin | Storytelling | Sep 10, 2008
True Stories: a quest for narrative in the psyche of hybrid experience. During the 90s, I came to a string of crises in my life – while I was at the epitome of success, the biggest design firm for more than a decade, lots of money, big projects, I was profoundly... Read More
by Tim Girvin | Cool People | Sep 5, 2008
A sense of experience in design, vision, luxury: touchpoint management “Architecture has been…presumably practical, economic executions of so many square feet of floor with lots of machinery… very little for the whole human being – places where one... Read More
by Tim Girvin | Concepts, Scent | Nov 30, 2011
ROUGH TRADE #3 The Perfume of Refuse, Decomposition and Excrement (The third of three essays on unusual scent strategies) In the beginnings of Das Parfum, authored by Patrick Süskind, there is a grouping of expressions that I’d first read in the original German.... Read More
