Search results for: place making
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –... Read More
by Tim Girvin | Brand Mysticism, Concepts | Apr 4, 2024
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a... Read More
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Apr 25, 2024
The presumptive nature of design is that it’s magical. We’ve commented on this proposition extensively. Design as interpretation Design: it is a transformative tool that translates content from one tier of comprehension to something new—a altered plane of... Read More
by Tim Girvin | Brands, Cool People, Luxury, Retail, Storytelling | Jun 27, 2024
Brands That Live in the Shadow, But Are Full of Light Do you have a brand relationship that is, to your thinking, your personal secret— something special, marvelous, your happily loved and savored place? Is there ever a brand that lives on the quiet side, unknown,... Read More
by Tim Girvin | Concepts | Aug 22, 2024
How many times—thinking about it personally—have you been told that? Don’t touch! Hey, don’t even think about touching that! Hand’s off—not for you! Please, just look—no touching! Mostly, these days, I don’t ask, don’t look around for approvals, I just touch— unless... Read More
by Tim Girvin | Brand Mysticism, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and... Read More
by Tim Girvin | Brand Mysticism, Concepts | Oct 30, 2024
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Concepts | Nov 7, 2013
Hereness, Thereness, Whereness? Or are you a way? In the meditations on way-finding, finding a way, and designing experiences to help people to find their way, there is a point to which you ponder “am I lost? Or have I found my way?” There is an alignment... Read More
