Tom Roberts

From Dream To Action

Tom Roberts—race car driver, stunt pilot, coach, speaker, author, and studier of neuroscience—came to GIRVIN with an idea to build a brand around the concept of the flow state. Over the course of a group of planning and exploratory sessions, GIRVIN’s team built visual models of an iconic representation for the concept of flow and articulated the concepts into a book cover form.

Going With The Flow

We built a brand design language around a whorling brush drawing on Japanese handmade paper—which has its beginning point, an origination, which flows outwardly to an expression of action and outward flow. Rather than the closed brushstroke of Zen inspiration—the ensō—the circle form of nothingness and everythingness, manifested as a state of enlightenment by Zen masters, then became a whirl of energy. To support the detailed explorations of Tom’s visioning, we developed a customized typeface a modern san serif that was founded on classical proportions.