Vox Sacra
The Challenge
Faith-Based Fashion
Shawn McNally, a former Nordstrom Fashion executive, created the concept for a new line focusing on luxury-driven Christian clothing for men and women. McNally approached GIRVIN to aid in the conceptualization of the brand, from the identity to the entire clothing line, as well as scarves and accessories.
The Solution
Sacred Beauty
GIRVIN gathered ancient symbologies from rare books, coupled with quotes selections from Shawn’s studies, and created a line of calligraphic renderings and illustrations. These were applied to clothing, material accessories, labels, and tags. Two lines were launched for release in 2006.
Story
Identity
Packaging
Print
“
Tim’s hand-wrought calligraphy has provided Vox Sacra a highly unique design expression for the verses I choose for our products. Each of our products possess an elegant haunting whisper of the “sacred voice”, the message of truth so dear to me. My collaboration with Tim Girvin and his team was a “sacred” alliance, and understanding of the heart and soul.
I am eager to see our customers response to such a unique and rich fashion story.”
Shawn McNally | creative director, principal
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