Wax Orchards

Vashon Victory

Betsy Sestrap, the matriarch of Wax Orchards, was searching for a partner to brand her Vashon Island farm’s batching of healthy, fruit-focused natural sweeteners. She was looking for brand positioning, visual strategy, identity and packaging system.

Waxed Wonder

Tim Girvin met with Betsy at the massive farm and cannery, as well as in our offices, to trial the products and to explore her thinking and expectations. Given the long-running heritage of Wax Orchards, an 80-year old rural property on a largely undeveloped island adjacent to Seattle, fruit production was the legacy of her Estonian history—we chose a customized, hand drawn logo solution, along with illustrative framing of the island setting and ferry docks.