Taylor Shellfish Farms
The Challenge
The World is My Oyster
The leadership team at Taylor United, a century-old, family-founded, PNW oyster grower, was studying consulting firms in the PNW for support in an evolution of their marketing premise.
The Solution
Dream Team
After meeting with Taylor family members and executives in their farm and shucking Hood Canal headquarters, we learned more about visioning and solving their challenges in developing a greater dining, merchandising and community awareness. GIRVIN’s Ideator® naming team developed a new moniker.
Identity
Marketing Materials
Naming
Print
Our solution—Taylor Shellfish Farms—supported a renewed presence on the West Coast, and particularly, a better presentation of the holistic nature of the enterprise, with scientific seeding, crop nurturing, sustainable bed and farming practices amidst a global sales enterprise.
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