Casino Branding

GIRVIN's casino branding and hospitality work covers identity, signage, environmental design and guest amenities for resort-casino properties across North America. The portfolio includes a years-long, property-wide brand program for Ameristar Casinos' six locations under CEO Craig Neilsen, spanning streetscapes, restaurants, retail shopfronts and wayfinding; naming and identity for Jia, the Feng Shui-inspired Asian restaurant created for MGM's Beau Rivage during Biloxi's post-Hurricane Katrina revitalization; and Bellagio's casino-wide identity program for Steve Wynn's $1.6 billion Las Vegas resort, covering 19 restaurants, 15 retail stores and in-room packaging. It also spans restaurant naming and branding for the Skyline Terrace restaurant identity for Charles Town Racing & Slots in West Virginia, and the naming of Cirque du Soleil's “O” at Bellagio.