Automotive

GIRVIN develops distinctive brand identities, experiences, environments and communications for automotive and transportation-related brands. Case studies include vehicular graphics and identity for the Pierce County-based Crime Stoppers program, brand and marketing systems for Cummins' fleet management technology (now Cummins Transportation Systems), and a hand-drawn logo and merchandising system for the driver-focused apparel brand Drive Your Heart Out. The portfolio also features century-old beverage brand Cheerwine's "Legend Since 1917" repositioning, showing how GIRVIN blends heritage with modern design language across vehicle graphics, marketing materials and brand identity.