Fashion

GIRVIN creates distinctive identities, naming, packaging and visual stories for apparel, lifestyle and luxury brands. Highlights include redrawing American Eagle Outfitters' iconic eagle symbol with more than 100 illustrations to unify its global brand system, rebuilding Capezio's 130-year dance-brand identity around founder Salvatore Capezio's own signature, and developing a custom monogram, logotype and lookbook for emerging designer Elizabeth Roberts. Fashion engagements typically combine BrandQuest® strategy, custom type design and illustration with packaging, hangtag and signage systems that carry a brand's personality from the runway to the retail floor.