Food & Beverage

GIRVIN builds brand strategy, naming, identity, packaging and storytelling for food, beverage and restaurant brands. On the food side, the portfolio includes Emerald's overhaul into the bold Emerald Gothic identity system, Kettle Brand's illustrative relaunch that quadrupled social engagement and added 700k new fans in year one, a centenary update for Duke's Mayo & Dressings, and a full brand renovation for Cinnabon. On the beverage side it spans Cheerwine's "Legend Since 1917" repositioning, a packaging relaunch for Hell's Gate Brewing, the ready-to-drink Frank's Red Hot Caesar launch, and destination wine brands 50th Parallel Estate Winery and Siren Song. Work is grounded in GIRVIN's proprietary BrandQuest®, Ideator® and BrandSpirit® methodologies, applied across naming, identity, packaging, environmental design, messaging and websites.