Food

GIRVIN applies strategy, naming, identity, packaging and storytelling to create distinctive food brands. The portfolio's lead case studies are the Emerald nut brand's transformation into the bold Emerald Gothic identity system — which grew social engagement from under 50,000 to over 300,000 followers — and the repositioning of Kar's snack brands as Second Nature Brands, including a full identity, packaging and messaging overhaul for its flagship Second Nature Snacks line. As with GIRVIN's other consumer work, each project begins with a BrandQuest^® workshop that aligns leadership around a strategic direction before design begins.