Guest Touchpoint design

GIRVIN utilizes the term "experientiality" to describe its approach to guest touchpoint design: integrating brand details into every moment of a guest journey, from digital first impressions and lobby signage to in-room amenities and takeaway items. The portfolio features Wynn Resorts' guest directories and dining guides for Wynn Las Vegas and Encore, and Bellagio's casino-wide identity programs spanning 19 restaurants, 15 retail stores and in-room amenity packaging for Steve Wynn's $1.6 billion resort. The work shows how small, on-brand details — patterning, color, packaging and wayfinding — build a luxury hospitality experience guests remember.