Fitness, Health & Wellness

GIRVIN's health and wellness branding runs from strategy and naming to identity, packaging and storytelling for healthcare, spa and lifestyle brands. The portfolio includes Ara Spa, named and branded for Ameristar's resort network, the "discovery"-themed Canyon Ranch | Living concept built with Arquitectonica and Rockwell Associates, a meditative visual language for yoga brand HUM, and the approachable, insider-friendly retail experience created for spa brand inSpa.