Innovation

GIRVIN's collaborative innovation process turns early-stage concepts into fully realized brands, from name and positioning through packaging and go-to-market messaging. Proof points include Viathon, the direct-to-consumer bicycle brand built for Walmart.com; MoDRN, Walmart.com's identity and packaging brand; Sonicare, developed with Philips across industrial design, clinical trials, trade shows and packaging; and Sebastian's worldwide brand reorganization for Procter & Gamble. Built on the same Discovery, Ideation, Strategy and Outcomes process used across GIRVIN's work, innovation engagements can run in-person or as virtual BrandQuest^® workshops for distributed teams.