Naming

GIRVIN offers strategic naming services for companies, products and services, including naming strategy, nomenclature, trademark screening and global linguistic assessment through its proprietary Ideator^® process. The agency has named brands including Cinnabon, Walmart's MoDRN and Viathon sub-brands, Garden Botanika, VoiceStream Wireless, GridWise, and Nintendo's product nomenclature, plus nonprofit and enterprise names like Seattle Humane, Metropolitan Market and Synchrony Health Center. Ideator® assesses every name candidate for meaning, euphony, accessibility, attractiveness and memorability, giving new products and companies a name built to last.