Outdoor Lifestyle

GIRVIN creates identities, packaging and experiences for brands inspired by nature, adventure and active living. The portfolio includes naming, logotype and brand-identity development for Viathon, Walmart's direct-to-consumer bicycle brand; product-skin and identity direction for the K2/Olin ski team; ski-resort branding and wayfinding systems for Brian Head Resort and Stevens Pass; and repositioning work for heritage outdoor brands Pacific Trail and Eddie Bauer. The work spans naming, type design, environmental graphics and marketing materials built for outdoor retailers, ski resorts and gear manufacturers.