Adesse New York
The Challenge
Brush Up
With Adesse’s growing success, it was time to elevate the look of their website, packaging and other collateral to match the personality and quality of their products.
The Solution
Contour de force
The website design focused on the city-life character of New York, where the business was created and is still strongly rooted. The layout focuses on simplicity to strengthen the customer experience by providing product information in a clear, easy-to-shop manner. In addition to the newly designed website, GIRVIN also programmed a new, robust back-end ecommerce system that allows Adesse to easily maintain and update their new website.
Identity
Messaging
Packaging
Print
Website
GIRVIN designed e-blast templates in the same brand language as their website to keep brand consistency across all platforms. The templates are intended for Adesse’s in-house team to easily update content for new promotions, product launches and blog posts.
Along with digital assets, GIRVIN also handled the packaging upgrade. We not only gave the products an elevated shelf presence, we elevated the customer experience by designing a custom shipper box. Adesse partnered with QVC and asked GIRVIN to design a shipper box that would be the introduction to the brand for new customers. This box featured the chic city-life vibe while highlighting the product.
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These are BEYOND gorgeous!!!!! Thank you so much for your beautiful work AND for sending these in time for our QVC meeting tomorrow.”