Harvey nichols
The Challenge
Foreign fashion fusion
Harvey Nichols (luxury brand group founded in 1813), a UK-based fashion retailer, and PT Mitra Adiperkasa Tbk (MAP) (leading Jakarta-based retail group) joined in an exclusive license agreement for the development of a Harvey Nichols store at the Grand Indonesia Shopping Town development in Jakarta. GIRVIN’s role was to develop the environmental graphics and branded design language, coupled with the merchandising story for Harvey Nichols.
The Solution
Combining cultural contexts
Working in tandem with MAP’s design team and Callison Architecture designers and retail strategists, we focused on creating treatments that expanded on the HN monogram and patterning devices to deepen brand touchpoint connections with visiting guests. Our designs also integrated the “Parang”—a shape significant to the region’s culture—as an extension to the HN brand to add further depth and unique place-making to the Jakarta store. Harvey Nichols’ debut in Indonesia was highly successful. Spread over 10,000 square meters and four floors, the store represented a diverse portfolio of exclusive brands in fashion, fragrance, beauty, and home, and includes Harvey Nichols’ signature Foodmarket concept and fine dining restaurants.
Strategy
Story
Environmental
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GIRVIN’s team got that principle, taking that idea and looking for every possible way to appropriately implement that as a design reflection of the big picture we’d created.”
Dawn c. | aai leed ap
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