GIRVIN was asked to define and delineate the essence of the Nu Skin Enterprises umbrella positioning and the Nu Skin brand with the introduction of a new age-inhibitor product grouping. We explored the brand history, storytelling, dimensions of action, possible tactical pathways and user experience which is part of the Nu Skin legacy, as well as emerging changes and evolutions in substantial Asian expansion initiatives.
“Tim, we’ve been very happy with how this has worked. Not only has your team responded to a very aggressive timeline, you have also responded to our direction and guidance as you’ve come up with some phenomenal designs. We’re very excited to test them and see one of them come to life. The creativity, backed by obvious experience and research, has been impressive.”
Kevin Fuller | Chief Brand Marketing Officer | Nu Skin