Tom Roberts
The Challenge
From Dream to Action
Tom Roberts—race car driver, stunt pilot, coach, speaker, author, and student of neuroscience—came to GIRVIN with an idea to build a brand around the concept of the flow state. Over the course of many meetings, planning became more concrete and concepts for a book or series of books fell into place.
The Solution
Going with the flow
We developed a visual language around a modified enso mark—a Zen circle of enlightenment that reflects the transformative experience of being perfectly empty yet completely full—which was also meaningful as a visual representation of flow without being a closed circle—it has a defined beginning and end. Along with that, we created the logo and a corresponding alphabet. When Tom finished writing his book, we applied the branding to a book cover design as well as a multipage website.
Identity
Print
Type Design
Website
“
Everyone loves it—the jacket concept. As always you have created EXACTLY what was in my mind’s eye. “