WSRMP

Communicating vision

Washington Schools Risk Management Pool (WSRMP) is a community of member school districts that pool their liabilities in order to make safe learning environments an affordable, reliable reality. They came to GIRVIN with a challenge to communicate what they do in a way that both exhibits their passion and spotlights the end beneficiaries—the students—in an area of service where language tended to be dry and inaccessible.

Clear brand language

We designed a logo lockup system for geographic distinction, built with customized typography. We also created the core styling of the website, a print brochure, and trade show booth design that quickly yet thoroughly explained the mission and values of WSRMP while making clear the benefits of joining the one hundred or so public school districts that had already banded together in the cause of safe schools. As new relationships for WSRMP are largely kindled at trade shows, our booth design and informational brochure not only attracted more attention than at any other trade show before, but positively impacted their growth as an organization.