Rosetta Stone Kids

Making learning fun

World-class language learning brand Rosetta Stone came to GIRVIN to develop a Kids identity program that would fit neatly into the overall brand structure while establishing a fun, memorable experience for the young audience.

Intuitive integration

We developed a fun, dynamic logo that spoke to the younger audience and which integrated well with the existing brand identity. Inclusion of a Kids logo within the existing Rosetta Stone brand guidelines necessitated the development of an appropriate color palette, specific guidelines for use of the new mark, and recommendations for use in various media. We assessed their brand architecture, which spans both consumer and enterprise & education categories, and integrated a color system for the Kids program within that structure, ensuring that Rosetta Stone Kids staked out a distinct brand territory while complimenting the overarching brand. Alongside the identity, we developed learning subject icons that fit within the magnifying glass of the logo. With the world of language learning available at fingertip level with mobile apps, we worked with Rosetta Stone’s developers to establish a system of app icons that distinguish between enterprise and consumer sectors while expressing each discreet function.