Challenged by gaining mind-share in the mature bottled water category and competing with large existing players like The Coca-Cola Company, Athena Partners sought a partnership with our design and marketing group to successfully brand and launch this cause-related effort to fight cancers afflicting women.

Athena Logo & Brandmark

Athena Bottle LabelingAthena Bottle Labeling Closeup

The Warrior

In support of her visioning, GIRVIN’s team built a brand premise and voice, wrote core elements of her positioning, designed her brand from scratch including identities for StartMark and Lasting Smiles lip balm, product packaging, shelf set merchandising, and made key introductions to Whole Foods and Nordstrom in support of her efforts.

Athena Collateral

“Thank you again for lending so much of your head, heart, and hands to our efforts.”

Trish B. May | Founder and C.E.O. | Athena Partners