WORK WITH US

Fields marked with an * are required

LOCATION

Seattle
New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com


t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

LOGO-for-hero

The
GIRVIN
Benefit

GIRVIN partnered with the Benefit leadership in exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovation of Jean and Jane Ford, and now continues after decades of operation, to a worldwide operation.

GIRVIN | Benefit

Benefit ExplorationsGirvin BrandQuest SessionsBenefit Mood Boards

Benefit BrandQuestBenefit Outcomes

Benefit KeywordingBenefit Customer Grid

Benefit

Fantastically popular, the strategy was about understanding the internal cultural positioning, as well as rethinking the customer value relationships, developing new messaging and imagery dimensions. The work consisted of a thorough sequence of interviews, organizational overviews and notations, the engagement of the branding sessions, merchandising discussions and recommendations and summary presentations to Louis Vuitton management.

GIRVIN-WEB-BENEFIT-sec2-09GIRVIN-WEB-BENEFIT-sec2-10

Benefit Brandquest MeetingBenefit and Tim Girvin

“The GIRVIN /study has led us to start two important projects related to our brand and Legacy – there is no question in my mind that this was the key trigger to Benefit exploring in much more detail its roots and DNA. Much appreciated.”

JEAN-ANDRE ROUGEOT | CEO