GIRVIN partnered with the Benefit leadership in exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovation of Jean and Jane Ford, and now continues after decades of operation, to a worldwide operation.
Fantastically popular, the strategy was about understanding the internal cultural positioning, as well as rethinking the customer value relationships, developing new messaging and imagery dimensions. The work consisted of a thorough sequence of interviews, organizational overviews and notations, the engagement of the branding sessions, merchandising discussions and recommendations and summary presentations to Louis Vuitton management.
“The GIRVIN /study has led us to start two important projects related to our brand and Legacy – there is no question in my mind that this was the key trigger to Benefit exploring in much more detail its roots and DNA. Much appreciated.”
JEAN-ANDRE ROUGEOT | CEO