Create a proprietary resveratrol product offering for a chain of West Coast skin treatment clinics, later purchased by SkinSpirit.
Working with Founder Colette Courtion, and her team, GIRVIN’S group built an exploratory BrandQuest® team workshop and created the opening brand positioning for the Calidora brand, as well as defining a new product grouping – the first ever, for Colette’s retail skincare clinics. GIRVIN created the strategy, packaging treatments, product printing and production for delivery to in-store sales throughout her retail installations on the West Coast.
“I had such a wonderful time yesterday. It was so nice to be surrounded by such intelligence and passion. I came away from the meeting feeling like I learned so much. Thank you. It was truly exhilarating!”
Colette Courtion | President & CEO | Calidora Skin Clinics