Calidora

Poised for Progress

Calidora Skin Clinic founder Colette Courtion came to GIRVIN to help position her brand; she was also developing her first products—a new proprietary line of resveratrol products to be sold in her skincare clinics along the West Coast—and wanted our help with their design.

Inner and Outer Beauty Align

We started out with an exploratory BrandQuest^® workshop with Colette and her team, which led to the development of a solid brand position as well as a defined strategy for the new product grouping. For these new products, we designed the packaging and managed the print production. The new positioning strategy refreshed the Calidora brand, and the skincare products were successfully deployed for in-store sales in her retail installations along the West Coast. We built a grouping of specific containers, glass labeling and boxes for the sale of her products at her spas as a holistic offering to her clientele; and the sales, with staff sell-through, social and related media support, along with their tangible skin improvement results, led to an immediate expansion in sales of her products in GIRVIN-designed merchandising environments and displays. This success led to an acquisition of the brand by Skin Spirit.