Corragio
The Challenge
Courage in America
Coraggio started working with GIRVIN when their company was just one man with a vision. William Albert sought to bring the best and most luxurious fabrics, imbued with heart and courage, to the American market. We partnered to create a brand born of Italian heritage.
The Solution
A Brand Renaissance
We created a seal identity paired with the brand language of classical drawings and paintings that speak to the legacy of artistic expression and Italian heritage. Over the course of our relationship, we have helped Coraggio to maintain its strong identity with power direct-mail pieces that focus on their close ties with the art world and communicate the richness and quality of their product line. These campaigns gave Coraggio more name recognition in the industry and the targeted mailing list increased five-fold since inception. Coraggio continues to expand and evolve this marketing campaign each year. In addition, our design of business papers for the company helped to solidify the depth of this brand and its strong ties to the Italian Renaissance.
Strategy
Story
Identity
Environmental
Marketing Materials
Messaging
Naming
Packaging
Print
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Although it’s too soon to tell how this campaign will affect sales, the phone calls from designers to the showrooms have been pouring in to confirm that we’ve gotten their attention!”