Dannon
The Challenge
Yogurt Culture
“Help us with a variety of brand design innovation, in partnership, with wide-ranging on-call marketing initiatives being explored by our leadership team.”
The Solution
Parfait Timing
GIRVIN approached each challenge with the strategic rigor that is our legacy—“what’s the story, who’s telling it, who’s it for, and what’s it feel like?” And most crucially, “who cares?”
This ranged from preparing stylistically-empowering executive presentations, underlying the strategic initiatives that led to partnership innovations and explorations. GIRVIN helped the Dannon C-circle team in making introductions to other possible highest-level executive brand relationships for summit presentations, retreats and corporate leadership forums.
Strategy
Story
Identity
Environmental
Marketing Materials
Messaging
Naming
Packaging
Print
One innovation exploration for Group Danone—American dining enhancement—which led to retail brand development and holistic QSR dining design—which was named, branded, designed, built and deployed on Park Avenue by GIRVIN. It was installed adjacent to NYC’s Grand Central Station. And, as noted below, GIRVIN’s team engineered new brand alignments with Starbucks and Kind, as innovation-based new product developments.
In expanding the market share of Dannon as a global brand, GIRVIN’s team tactically supported the development of Dannon-Kind alignments as a pitch to global corporate strategy in mutually-empowering growth.
Given GIRVIN’s relationship with top-level Starbucks leadership, Tim Girvin worked with both brands to set and improve the strategy, as well as the visualizations to present brand alignments in consortium sessions to embed the Dannon brand in the interior retail landscape of Starbucks’ global footprint including dispensing footprints and shelf presence.
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