DD Allen Design
The Challenge
New-found Independence
DD Allen—a prominent celebrity placemaking architect and interior designer in NYC, with projects throughout the US—set out to more formally identify her own practice after years of collaboration with her partner, Michael Pierce. She needed a new name, design program, collateral system, and website.
The Solution
Structured Creativity
Tim Girvin has a personal collaborative history with DD, as friends and project colleagues. For her program, we began with team interviews, and arrived at the designation of a cleaner naming strategy, strong palette—DD Yellow—and a design strategy constructed on a square-based grid, producing a strong visual system and square logo device, which we applied to print, marketing collateral, and website design.
DD’s practice continues to offer luxurious architectural and interior design programs in North America, from concept, engineering, and architecture to interior design and decoration for clients ranging from Gwyneth Paltrow and Ellen Barkin, to appearances on Oprah.com.
Strategy
Identity
Marketing Materials
Naming
Print
Website
“
I’ve known Tim since the 80s. He listens, but he advises. And he’s got a great sense of style. Principles I believe in. It’s what I do in my own design firm. Listen. Advise. Style.”
Dd Allen | founder
Discover more from Girvin | Strategic Branding & Design
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