Lincoln Square

Falling into Loop Holes

The City of Bellevue approached GIRVIN to restructure the signage system for Lincoln Square, a mixed-use urban architectural property developed in a suburban neighborhood. Under their old system, to keep with the city’s and Kemper Development’s guidelines, tenants’ facades earned an allocation of signage—which led to a system of lending and borrowing, and ultimately created an imbalance of business representation.

A Path Toward Higher Standards

Our work included primary identification, tenant identification standards, retail directories and wayfinding, and parking garage wayfinding and graphics—ultimately designing all environmental graphics for the mixed-use space. By branding the space through retail and parking signage solutions, we provided a sculptural feel to the property with an intuitive and beautiful wayfinding program. As we worked closely with the City of Bellevue, our work with Lincoln Square became used as a prototype for an update to the entire city sign code.